In the last few years, SEO has really hit the mainstream. Ok, I know all the SEOs out there will tell me it already was mainstream. But the truth is, more organizations than ever before are accepting the reality that you’ve got to become a media company to succeed in the new marketing landscape of […]
Think Your Copywriter Needs a Niche? Think Again.
What I’m about to say may go against conventional wisdom. It might even cause you to look at me sideways. That being said, I’m prepared to suffer the consequences. Here goes: Although it’s widely accepted that professional writers should have a niche, I think that’s a false assumption – at least for some of us. […]
Are You Really Speaking to Your Customers? Really?
Speaking to the wrong audience is a mistake lots of us make. Even I’ve had to backtrack on copy I wrote and revise it to more appropriately target a given audience. Instead of speaking to your customers, which, by the way, is what you should be doing, there are a number of other groups you […]
Why Business Content is the New Long Form Copy
Long form copy isn’t new. In fact, it has been around for probably as long as anyone reading this post has been around – and it’s just as prevalent on the Web as it is in print. If you’re not sure what I’m talking about, this parody ought to clarify long form Web copy for […]
3 Qualities That Distinguish the Modern Copywriter
Even a “modern copywriter” knows that copywriting has never really changed. From catchy 1950’s cigarette jingles to 2011’s iPhone commercials, great copy has always helped businesses sell things. And that’s pretty much it. Or… that was pretty much it. At least until this thing called Internet marketing reared its head. Now there are several new qualities […]