Content Strategy

When I first started working with Construction Ready, they weren’t even called Construction Ready. They were the Construction Education Foundation of Georgia, or CEFGA. A nonprofit organization, Construction Ready uses a combination of government grants and private funding to train people of all ages and backgrounds to work in the construction industry. In collaboration with …

Unlike many applications claiming to help nonprofits manage fundraisers, Handbid was built for mobile bidding by expert fundraisers. The goal of this project, completed through partner agency, Story Sells, was to provide Handbid with a message that captured the attention of their target audience and broadcast that message via a new approach to marketing and sales. …

A leading platform for continuing medical education (CME) and continuing education (CE) for clinicians, Rievent needed a story centered around its audience of CME/CE administrators. The company also needed a new website built around its enhanced message. This was a full spectrum project, involving content strategy, brand storytelling and copywriting. My role in this project …

Charter Trucks offers the easiest way for business owners to buy or sell a used commercial truck. However, they were struggling to get that message across. Before I started working with them, they didn’t even have that message at all. In partnership with Story Sells, I helped equip Charter with a website that successfully broadcasts …

PV Heating & Air does things different from other Atlanta-area HVAC outfits. Instead of showing up for a sales consultation, guessing at what size air conditioner you need, and pressuring you to sign on the dotted line, they do things correctly. The PV team takes copious measurements of your home, noting key attributes that influence the …