content strategist + copywriter
In collaboration with Story Sells, I worked with the Georgia Public Defender Council (GPDC) to identify a brand message that spoke to the needs and desires of the organization’s target audience. Specifically, GPDC needed to communicate to people who were recently arrested that: They qualify for high quality legal defense, regardless of ability to pay …
When I first started working with Construction Ready, they weren’t even called Construction Ready. They were the Construction Education Foundation of Georgia, or CEFGA. A nonprofit organization, Construction Ready uses a combination of government grants and private funding to train people of all ages and backgrounds to work in the construction industry. In collaboration with …
Unlike many applications claiming to help nonprofits manage fundraisers, Handbid was built for mobile bidding by expert fundraisers. The goal of this project, completed through partner agency, Story Sells, was to provide Handbid with a message that captured the attention of their target audience and broadcast that message via a new approach to marketing and sales. …
Harmonize needed to create and broadcast a message that resonated with its audience of distance learning administrators. After several deep dive consulting sessions (completed through my partner agency, Story Sells) and several client interviews, I helped create a story that underscored how Harmonize empowers administrators and instructors to: Make online class discussions vibrant and engaging …
A leading platform for continuing medical education (CME) and continuing education (CE) for clinicians, Rievent needed a story centered around its audience of CME/CE administrators. The company also needed a new website built around its enhanced message. This was a full spectrum project, involving content strategy, brand storytelling and copywriting. My role in this project …