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Georgia Public Defense Council Screenshot

Georgia Public Defender Council

In collaboration with Story Sells, I worked with the Georgia Public Defender Council (GPDC) to identify a brand message that spoke to the needs and desires of the organization’s target audience. Specifically, GPDC needed to communicate to people who were recently arrested that: They qualify for high quality legal defense, regardless of ability to pay …

Construction Ready Screenshot

Construction Ready

When I first started working with Construction Ready, they weren’t even called Construction Ready. They were the Construction Education Foundation of Georgia, or CEFGA. A nonprofit organization, Construction Ready uses a combination of government grants and private funding to train people of all ages and backgrounds to work in the construction industry. In collaboration with …

Handbid Website Screenshot

Handbid

Unlike many applications claiming to help nonprofits manage fundraisers, Handbid was built for mobile bidding¬†by expert fundraisers. The goal of this project, completed through partner agency, Story Sells, was to provide Handbid with a message that captured the attention of their target audience and broadcast that message via a new approach to marketing and sales. …

Harmonize Website Screenshot

Harmonize

Harmonize needed to create and broadcast a message that resonated with its audience of distance learning administrators. After several deep dive consulting sessions (completed through my partner agency, Story Sells) and several client interviews, I helped create a story that underscored how Harmonize empowers administrators and instructors to: Make online class discussions vibrant and engaging …

Rievent Website Screenshot

Rievent

A leading platform for continuing medical education (CME) and continuing education (CE) for clinicians, Rievent needed a story centered around its audience of CME/CE administrators. The company also needed a new website built around its enhanced message. This was a full spectrum project, involving content strategy, brand storytelling and copywriting. My role in this project …