When I first started working with Construction Ready, they weren’t even called Construction Ready. They were the Construction Education Foundation of Georgia, or CEFGA. A nonprofit organization, Construction Ready uses a combination of government grants and private funding to train people of all ages and backgrounds to work in the construction industry.
In collaboration with Story Sells, I worked with stakeholders to rebrand the organization and create unique brand messages for the different personas they target.
My role in this project included:
- Deep dive discovery with stakeholders
- Conducting client interviews
- Creating audience personas
- Brand message consulting
- Content strategy for the organization’s website
- All copywriting for foundational website content
- SEO keyword research and blog article writing
