Harmonize needed to create and broadcast a message that resonated with its audience of distance learning administrators. After several deep dive consulting sessions (completed through my partner agency, Story Sells) and several client interviews, I helped create a story that underscored how Harmonize empowers administrators and instructors to:
- Make online class discussions vibrant and engaging
- Help students want to participate in online discussions
My role in this project included:
- Deep dive discovery and consulting
- Conducting client interviews
- Creating the client’s foundational brand story
- Copywriting for a new website
