Premier Exporters, Inc., or PEI, fills an unusual niche in the shipping and logistics world. Basically, if you’ve got an unusual shipment with all kinds of crazy requirements for getting it from point A to point B, they can accommodate. The problem was that their existing website didn’t convey this message at all. Working via partner agency Story Sells, I helped PEI craft a brand story focused on their customers’ unique problems and broadcast it via a new website.
My role in this project included:
- Brand storytelling
- Crafting a unique brand message
- Information architecture design
- Developing content structures
- All website copywriting
