A leading platform for continuing medical education (CME) and continuing education (CE) for clinicians, Rievent needed a story centered around its audience of CME/CE administrators. The company also needed a new website built around its enhanced message. This was a full spectrum project, involving content strategy, brand storytelling and copywriting.
My role in this project included:
- Content and SEO audits
- Information architecture design
- Deep dive discovery with stakeholders
- Brand story creation
- All website copywriting