So. This probably seems like strange advice from a guy who, you know… blogs. Here’s the thing, though: Suspension of all blogging activities – even if the hiatus is temporary – could very well be the smartest thing you do for your brand in the coming year. I know what you’re thinking. Content is what […]
How to Fix Your Dumpster Fire of a Corporate Blog
Most corporate blogs are a mess. No, not some of them. Most of them. More often than not, there’s someone in the marketing department who knows what’s wrong and is working to fix the problem. Other times, however, I’ll stumble across a complete and utter dumpster fire of a corporate blog. In these cases, it’s clear that […]
Why It’s Time for the “Great Content vs. SEO” Debate to End
There’s a funny little “discussion” going on in LinkedIn’s Digital Marketing group – a discussion that’s teeming with SEO cliches, basic search marketing suggestions, and comments from Google-obsessed digital professionals. If you think that sounds like a fun place to be, you’re probably as weird as I am. But while the comments have mostly been […]
The Complete Newb’s Guide to Effective SEO Copywriting
In the last few years, SEO has really hit the mainstream. Ok, I know all the SEOs out there will tell me it already was mainstream. But the truth is, more organizations than ever before are accepting the reality that you’ve got to become a media company to succeed in the new marketing landscape of […]
Are You Really Speaking to Your Customers? Really?
Speaking to the wrong audience is a mistake lots of us make. Even I’ve had to backtrack on copy I wrote and revise it to more appropriately target a given audience. Instead of speaking to your customers, which, by the way, is what you should be doing, there are a number of other groups you […]